Book Promotion Ideas
Local bookstores are a fantastic avenue for promoting your book — they’re happy to support indie authors, and it’s usually pretty easy to book them. Get in touch about hosting a reading or giving a talk, or team up with other local authors and make it a joint event https://thereddog.net/. Don’t forget to bring copies of your book to sell and sign!
If you can’t find a suitable park, then rent an ideal outdoor event space through Peerspace. This amazing 2,000-square-foot rooftop terrace in Midtown Manhattan, NYC is just one of many scenic options to wow your guests!
-Launch website upon author approval-Continue building a following on social media and engage them with unique content-Garner initial wave of customer reviews on Amazon through reviewer outreach-Get Seen On CBS, NBC and FOX websites (PR article published on the above premium news outlet, along with over 200 others. Included in the PR: a link to the author website and book trailer and perhaps an excerpt of customer reviews)
TikTok Book Promotion Ideas
An “Author Challenge” is a type of video where another TikToker asks authors to show (or tell) us something about them and/or their book(s). Search the #AuthorChallenge hashtag to find Author Challenges you can participate in.
As important as it is to promote your own work, don’t forget about the rest of the BookTok community. Feature other authors and books on your page and tag them when you post about them. Author Kelly Vincent featured a book they were reading in this post.
This recent New York Times article tells a fascinating story of an author who experienced an uptick in her book sales last summer (6 years after its publication). She came to realize that the new sales were a result of readers posting about the book on TikTok! Here’s an excerpt from the article:
#SelfPublishing – If you’ve self-published your book, this hashtag is a must-use. By using this hashtag, you can reach out to other self-published authors and connect with readers who are interested in independent publishing.
You have to have a certain number of followers on TikTok in order to include a link in your bio. I don’t know what that number is because I’m not there yet, but once you have that, you have one link, so use it wisely. For example, you could set up a LinkTr.ee so viewers would click one link to get to a page with all of your relevant links. Or, set up a specific page on your website with all of the information/links you want your potential readers to have access to.
You might’ve heard of TikTok – the app where you can make and share short videos with cool filters and soundtracks. Well, did you know that this app has over 1 billion active users worldwide? Crazy, right? And it’s not just for fun and games either! For self-published authors, TikTok can be an awesome platform to promote their books and reach a wider audience with creative and engaging content. How cool is that?
Book Promotion Ideas for Libraries
Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.
So, promote your titles, especially new titles, using email. Include a line telling your cardholders that they are getting a jump on the holds list. Your most avid cardholders will pounce at the chance.
You can even ask them to record a short video of themselves making their recommendations. Then you can share that content! You can even make a poster or sign featuring a photo of your patron and their book recommendations.
An email list is your most direct line to fans. Send out newsletters with updates about your book, exclusive offers, or announcements for signings or events. Keep it personal and engaging to build a loyal reader base.
Here, you’ll find practical advice on book marketing, book reviews (typically nonfiction and women’s fiction), inspiring author interviews, and strategies to help you connect with readers and amplify your message. My goal is to support you in building your author brand and making your book a powerful tool for your business.Connect with me on social: